.
top of page
FASFEN Marketing_Designs Pattern.png

 BRAND BUILDING 

A professional brand-building service with personalized attention.

In the fiercely competitive business world, establishing a successful brand has become more critical than ever. At FÄSFĒN Marketing, we specialize in blending meticulous target market research with personalized attention, empowering you to create a distinctive brand that sets you apart from the competition. With our comprehensive branding design services, we tailor our approach to align with your mission, ensuring effective communication of your message to your target market. 

Let FÄSFĒN Marketing bring your visions to life. Contact us to get started on building your brand today!

1. DISCOVERY & RESEARCH

Uncover the core values and target market of your business through thorough research. Identify market trends, competitors, and customer preferences to inform the branding strategy. We will meet for a virtual Q&A Consultation to begin our creative brainstorming. Together, we will discuss:

  • Where you are at & where you are going

  • Discuss your vision, mission, values, target audience, key differentiators, competitor analysis, and goals

  • Talk about your design likes and dislikes

  • Define keywords to describe your style

  • Create an inspiration board of your style and design trends you like; adding images of your vision for color, graphic styles, and images

3. VISUAL IDENTITY DESIGN

We create a captivating and cohesive visual identity that includes logo design, color palette selection, typography, and graphic elements. We will showcase:

  • Design Brief

  • Thought process and creation

  • Color explanation 

  • Iconography and patterns 

  • Strong branded mock-ups. You will have the option to create mock-ups for print materials, products, or digital marketing

2. STRATEGIC BRAND DEVELOPMENT

Develop a tailored brand strategy aligned with your business objectives. Define brand positioning, mission statement, and personality. Craft key messaging and communication guidelines for consistency. We will begin with:

  • Creating a design brief 

  • Font research 

  • Color research

  • Iconography and patterns 

  • Image research

4. FINESSE & FINALIZE

We give you a couple of days to reflect on our final design and make notes of any edits to the brand guidelines, colors, imagery, or any other details.

  • We work closely with you to finesse any design edits, for larger edits hourly rates may apply

  • Turnaround times may vary depending on the client's edits
     

After we have gotten the final approval from the client we will provide all the necessary files you need to begin applying your brand on print or digital projects. You will receive:

  • Brand Guidelines; how the use fonts, colors, logos, and imagery

  • Original Ai. Illustrator files and PDF

  • Font files 

  • Image files

FASFEN Marketing_Designs Pattern.png
NMA_FASFEN MARKETING_Testimonial_edited.

Christy Munger, Nan Mckay & Associates

FASFEN MARKETING helped our company create a fresh and cohesive new brand look. Liz is a true art director- she listened, collaborated, and applied our feedback to design and now we have beautiful collateral to work with and apply to print, digital, and a new website. I highly recommend her for any art direction, rebranding, print production, and Adobe design role.

bottom of page